B2B SaaS Go-To-Market Strategy

The 10 Essential Questions to Ask CMO for Your Team

For any business, the Chief Marketing Officer (CMO) is an integral role in the success of the team. But how do you know which CMO is the right fit for your team? Asking the right questions during the hiring process is key to finding the right person. That is why Team Stefansky has compiled a list of the4 10 most essential questions to ask when hiring a CMO.

Marketing sourced revenue

Marketing sourced revenue is typically generated through a variety of channels, including paid advertising, email campaigns, web traffic, referrals, and other forms of direct marketing. It is important to measure marketing sourced revenue as it can provide valuable insight into the success of a company’s marketing campaigns and help guide future marketing decisions. For example, if […]